What would you toss?

I have no issues catching trout, panfish, carp and catfish but every time I try to target bass I never catch one unless I use live bluegill. If you had the lures/soft plastics I have what would be your first choice to cast out there? I've only hooked one before and it jumped out of the water and spat the hook when I got it close. I've tried fan casting and walking around the entire lake but still no luck